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A TRUE AMERICAN PIONEER REVEALS HOW HE SINGLE-HANDEDLY TOOK ON THE LIQUOR INDUSTRY Among bourbon aficionados around the world, Bulleit Bourbon is a household name. The story behind the brand, and the man behind the name, are both subject and author of
Bulleit Proof-an engaging and inspiring tapestry of tales from one of the liquor industry's most notorious disruptors. Tom Bulleit debuted his great-grandfather's recipe in 1987, taking on a well-established market, and the results speak for themselves. Bulleit is a true American-the son of a soldier, a Vietnam veteran, an entrepreneur, and a self-made survivor. His southern grit and pioneer spirit come through loud and clear in his inspiring and memorable storytelling. From the battlefield to the cancer ward, Bulleit has persevered through life's greatest hardships. As a member of the Kentucky Bourbon Hall of Fame, and the name behind one of the world's top whiskeys, Bulleit knows what it means to struggle, how to maintain commitment, and how to avoid taking "no" for an answer. Read
Bulleit Proof and feel uplifted and ready to fearlessly follow your own path, wherever it might lead. If you have a dream to achieve, a challenge to face, or a love of good storytelling, this book is for you. Sit down with a glass of Bulleit and enjoy an unforgettable American success story.
List of contents
1. One Sip 1
2. The Promise 7
3. War 15
4. The Start-Up 25
5. My Old Soldier 33
6. Family Business 45
7. Steambath 65
8. Maniacal Patience 79
9. The New Frontier 93
10. The 12 Apostles 109
11. Bourbon in My Blood 125
12. "It Was the Drugs, Tom" 141
13. Revolver 177
14. Vows 189
15. Finally 199
Bulleit Points 201
Acknowledgments 207
About the Author 209
Index 211
About the author
Tom Bulleit is founder of the Bulleit Distilling Company. After earning his B.A. from the University of Kentucky in 1966, Bulleit served during the Vietnam War as a member of the U.S. Marine Corps. He then earned law degrees from the University of Louisville and Georgetown University. Bulleit was elected to the Kentucky Bourbon Hall of Fame in 2009.
Alan Eisenstock is an award-winning and
New York Times bestselling author. Alan has written fifteen books, including
Hang Time, the memoir of NBA legend Elgin Baylor, and the acclaimed nonfiction narrative
RAIDERS!
