Idea of Audience - Artists Task of Audience Development in Era of Creative Industries

This book is a critical examination of the current fields of audience development and arts marketing, and explores the relationship between artists and audiences from the perspective of the artists themselves.

List of contents

Prologue. Introduction. PART ONE: SETTING THE SCENE 1. Researching the Small-to-Medium Performing Arts Sector 2. Industry 3. History 4. Theory PART TWO: THE AUDIENCE PROJECT 5. The Present Audience 6. The Potential Audience 7. The Absent Audience. Conclusion. Epilogue: After Covid

About the author

Simon Piening has a background as an actor and director, and is founding editor of Australian Stage Online - one of the earliest online media outlets for the performing arts in Australia. He holds an MA in Communication and completed his PhD in 2022 at the School of Performing Arts, Federation University.

Summary

This book is a critical examination of the current fields of audience development and arts marketing, and explores the relationship between artists and audiences from the perspective of the artists themselves.

Product details

• Authors: Simon Piening
• Publisher: Taylor & Francis Ltd.
• Languages: English
• Product format: Hardback
• Released: 25.02.2025
• EAN: 9781032788258
• ISBN: 978-1-0-3278825-8
• No. of pages: 186
• Subjects: Humanities, art, music > History; Social sciences, law, business > Sociology > General, dictionaries; History, Cultural Studies, The arts: general issues, ART / General, ART / Performance, Theatre Studies, Humanities, Performance Art, The arts: general topics