PUBLIC RELATIONS STRATEGIES IN MANAGING DISEASE OUTBREAK - PR STRATEGIES ADOPTED BY THE BENUE STATE ACTION COMMITTEE ON COVID-19 IN CONTROLLING THE SPREAD OF THE VIRUS IN NIGERIA. DE

This book provides a comprehensive analysis of the communication tactics and public relations strategies used by the Benue State Action Committee to manage and curb the spread of COVID-19. This book delves into the effectiveness of various PR approaches, including media campaigns, community engagement, and public awareness programs, in influencing public behavior during the pandemic.The study offers insights into how strategic communication played a critical role in disseminating accurate information, combating misinformation, and encouraging compliance with health protocols among the people of Benue State. The author evaluates the success and challenges of these strategies in a region with diverse cultural and socio-economic backgrounds.

Product details

• Authors: Elijah Hembanen Apev
• Publisher: LAP Lambert Academic Publishing
• Languages: English
• Product format: Paperback / Softback
• Released: 01.01.2024
• EAN: 9786208063672
• ISBN: 9786208063672
• No. of pages: 68
• Subject: Social sciences, law, business > Media, communication > Media science