Communicating Corporate Social Responsibility - The Trust Factor

Communicating Corporate Social Responsibility: The Trust Factor explores theoretical frameworks and practical applications for creating trust between an organization and key stakeholders. Scholars of communication, public relations, and leadership will find this book of particular interest.

List of contents

Table of Contents
Dedication
Preface
Introduction
Chapter 1: Reputation
Chapter 2: Overcoming Skepticism with a Corporate Social Responsibility Communication Process Model
Chapter 3: Source Credibility
Chapter 4: Information Credibility
Chapter 5: Social Media Engagement
Chapter 6: Purchase Intention
Chapter 7: Measurement
Chapter 8: Conclusion
Bibliography
About the Author

About the author

Kristie Byrum

Product details

• Authors: Kristie Byrum, Kristie Byrum
• Publisher: Lexington Books
• Languages: English
• Product format: Paperback / Softback
• Released: 21.12.2024
• EAN: 9781793646507
• ISBN: 978-1-79364-650-7
• No. of pages: 134
• Subjects: Social sciences, law, business > Business > Advertising, marketing; BUSINESS & ECONOMICS / Development / Sustainable Development, Sustainability, Public Relations, BUSINESS & ECONOMICS / Public Relations, BUSINESS & ECONOMICS / Business Communication / General, LANGUAGE ARTS & DISCIPLINES / Communication Studies, BUSINESS & ECONOMICS / Development / Economic Development, Business communication & presentation, Communication Studies, Development economics & emerging economies, Business communication and presentation, Development economics and emerging economies