Writing for the Reader''s Brain - A Science-Based Guide

"Presenting a science-based guide to writing, this practical, how-to book offers principles for writing anything, from an email to a research project. The 5Cs of writing - clarity, continuity, coherence, concision, and cadence - enable writers to control precisely how readers will perceive and recall their sentences and paragraphs"--

List of contents

1. Writing is a system, not an art; Getting writing done: stages in the writing process; 2. Clarity: choosing words and building sentences; Getting writing done: what you read influences how you write; 3. Continuity: tying sentences together; Getting writing done: writing collaboratively; 4. Coherence: structuring paragraphs and texts; Getting writing done: standard English is a dialect; 5. Concision: maximizing efficiency, minimizing words; Getting writing done: writing from the top down; 6. Cadence: making sentences sophisticated and rhythmic; Getting writing done: harness the power of paradox; Supplement: grammar and punctuation made (relatively) painless; Answers to test your chops; Notes; Bibliography; Index.

About the author

Yellowlees Douglas is the author of The Reader's Brain: How Neuroscience Can Make You a Better Writer (Cambridge University Press, 2015), and The Biomedical Writer: What You Need to Succeed in Academic Medicine (Cambridge University Press, 2018). For more than twenty-five years, she has taught writing to everyone from professors of medicine to freshmen tackling their first college writing projects.

Summary

Presenting a science-based guide to writing, this practical, how-to book offers principles for writing anything, from an email to a research project. The 5Cs of writing – clarity, continuity, coherence, concision, and cadence – enable writers to control precisely how readers will perceive and recall their sentences and paragraphs.

Foreword

A science-based approach to writing virtually anything, ensuring readers perceive your writing as clear, coherent, concise and effective.

Product details

• Authors: Yellowlees Douglas, Douglas Yellowlees
• Publisher: Cambridge University Press ELT
• Languages: English
• Product format: Hardback
• Released: 12.12.2024
• EAN: 9781009221832
• ISBN: 978-1-0-0922183-2
• No. of pages: 300
• Subjects: Humanities, art, music > Linguistics and literary studies > Other languages / Other literatures; Non-fiction book > Psychology, esoterics, spirituality, anthroposophy > Psychology: general, reference works; LANGUAGE ARTS & DISCIPLINES / Grammar & Punctuation, PSYCHOLOGY / Interpersonal Relations, LANGUAGE ARTS & DISCIPLINES / Linguistics / Syntax, Social, group or collective psychology, Communication Studies, Psycholinguistics, Grammar, syntax & morphology, Grammar, syntax and morphology, Creative writing & creative writing guides, Creative writing and creative writing guides, LANGUAGE ARTS & DISCIPLINES / Writing / General, Psycholinguistics and cognitive linguistics, Interpersonal communication and skills