Audel Promoting and Marketing Your Crafts

Informationen zum Autor Edwin M. Field and Selma G. Field are the authors of Audel Promoting and Marketing Your Crafts, published by Wiley. Klappentext Provides the craftsperson with the guidance needed to promote, market and sell his or her arts and crafts. The book offers a wide range of techniques, starting with a business plan, and explains the processes of obtaining media exposure, locating promotional tools, and selecting outlets. Zusammenfassung Provides the craftsperson with the guidance needed to promote! market and sell his or her arts and crafts. The book offers a wide range of techniques! starting with a business plan! and explains the processes of obtaining media exposure! locating promotional tools! and selecting outlets. Inhaltsverzeichnis Preface ix Acknowledgements xiii Section-One Introduction to Craft Marketing 1 Section-Two The P's at Work 69 Section-Three The Business of Crafts 235 Section-Four References  Marketing Glossary 287 Resources 293 Index 325

Product details

• Authors: FIELD, Edwin M Field, Edwin M. Field, Edwin M. Field Field, Em Field, Selma G Field, Selma G. Field, Field Edwin M., Field Selma G.
• Publisher: Wiley, John and Sons Ltd
• Languages: English
• Product format: Paperback / Softback
• Released: 01.01.1994
• EAN: 9780025377424
• ISBN: 978-0-02-537742-4
• No. of pages: 360
• Series: Audel S
• Subjects: Guides > Nature; Humanities, art, music > Art > Interior design, design; BUSINESS & ECONOMICS / Marketing / General, Decorative arts, TECHNOLOGY & ENGINEERING / Manufacturing, BUSINESS & ECONOMICS / Sales & Selling / General, DESIGN / Decorative Arts, Sales & marketing, Other manufacturing technologies, Sales and marketing