Rhetoric of Project Apollo - The Moon Story and Its Televised Memories

The Rhetoric of Project Apollo examines the metaphorical language that CBS News, with the assistance of NASA's Public Affairs Office, used in reporting the Apollo missions, 1968-1972, and explains how its cultural narratives have shifted in recent broadcast remembrances.

List of contents

Part I: The Apollo Moon Story: Communication, NASA and Television
Chapter 1: Mythmakers: Apollo and Ritual Communication
Chapter 2: Rhetorical Analyses and Television
Chapter 3: NASA's Public Affairs Office: The Apollo Years
Chapter 4: Live from the Project Apollo and CBS's "Space Headquarters"
Part II: The Rhetorical Structures, 1968-2022
Chapter 5: Nationalism
Chapter 6: Romanticism
Chapter 7: Pragmatism
Chapter 8: Technology

About the author

Kathy K. Previs

Product details

• Authors: Kathy K Previs, Dr Kathy K Previs, Kathy K. Previs
• Publisher: Lexington Books
• Languages: English
• Product format: Hardback
• Released: 15.12.2024
• EAN: 9781666974904
• ISBN: 978-1-66697-490-4
• No. of pages: 222
• Subjects: Natural sciences, medicine, IT, technology > Technology > Aviation and space engineering; Non-fiction book > History > Miscellaneous; USA, LANGUAGE ARTS & DISCIPLINES / Communication Studies, TECHNOLOGY & ENGINEERING / Aeronautics & Astronautics, HISTORY / United States / General, astronautics, space exploration, Communication Studies, United States of America, USA, Space Science, History of the Americas, Aerospace & aviation technology, Aerospace and aviation technology, SCIENCE / Space Science / Space Exploration