Technology Entrepreneurship in Theory and Practice - Perspectives in Science and Engineering

Technology Entrepreneurship in Theory and Practice compiles the essential research knowledge about principles and practices in technology entrepreneurship.

List of contents

Part I: Introduction
1. Introduction to Technology Entrepreneurship
J. Mark Munoz
Orestis Terzidis
2 Fundamentals of Technology Entrepreneurship
Guy W. Bate
Lisa Callagher
3. Entrepreneurial Competences
Darsel Keane
Rod McNaughton
Part II: From Technology to Value
4. Intellectual Property and Strategy
Yue Xu
Yumao Wang
5. From Technology Idea to Value Proposition
Dilek Cetindamar Konazoglu
Sarah Manthey
6. Technology Entrepreneurship and Product Development
Rachel Switzky
Keilin Jahnne
Saadeddine Shehab
Part III: Strategy and Business Model
7. Personal Values, Core Competences, Entrepreneurial Vision, and Mission
Panagiotis Kyriakopoulos
[e-mail]
Alexander Tittel
8. Designing the Business Model
June Y. Lee
9. Challenges in Entrepreneurial Decision-Making under uncertain business environments
Marcos Hashimoto
Part IV: Entrepreneurial Marketing
10. Market and Competitor Analysis
Gerard Martorell
11. Customer Discovery and Lean Startup
Kathleen Allen
12. Pricing, Promotion, and Place
Orestis Terzidis
Martin Klarmann (KIT)
Andreas Kleinn
Part V: Funding a Venture
13. Framing the Funding Challenge
Orestis Terzidis
J. Mark Munoz
14. Funding Process for Technology Ventures
Christoph P. Wessendorf
15. Understanding the Capital Provider Perspective
Yu Wei Ye
Part VI: Team and Organization
16. Team Building
Margaret Goralski
17. Entrepreneurial Leadership
Edward Agbai
18. Building an organization
Rafael Augusto Seixas Reis de Paula
Mario Sergio Salerno
Roger (Rongxin)

About the author

J. Mark Munoz is a tenured Full Professor of International Business at Millikin University and a former Visiting Fellow at the Kennedy School of Government at Harvard University. He is the editor of the Routledge books, The Economics of Cryptocurrencies (2020), Global Business Intelligence (2017), and Advances in Geoeconomics (2017).
Orestis Terzidis heads the Institute for Entrepreneurship, Technology Management and Innovation (EnTechnon) at the Karlsruhe Institute of Technology (KIT). After receiving his PhD in Physics, he worked at SAP from 1998 to 2011, first as an application developer, and later as assistant to CEO Henning Kagermann and director and vice president of the SAP Research Center in Karlsruhe. In 2011, he joined KIT as a full professor.

Summary

Technology Entrepreneurship in Theory and Practice compiles the essential research knowledge about principles and practices in technology entrepreneurship.

Product details

• Authors: J. Mark Terzidis Munoz
• Assisted by: J. Mark Munoz (Editor), Munoz J. Mark (Editor), Orestis Terzidis (Editor)
• Publisher: Taylor & Francis Ltd.
• Languages: English
• Product format: Paperback / Softback
• Released: 11.02.2025
• EAN: 9781032376639
• ISBN: 978-1-0-3237663-9
• No. of pages: 192
• Subjects: Social sciences, law, business > Business > Economics; Business & Economics / General, Economics, BUSINESS & ECONOMICS / Entrepreneurship, Small businesses & self-employed, Small businesses and self-employment, Business mathematics & systems, Business mathematics and systems, technology;entrepreneurship;Munoz;Terzidis