Business Strategies of the Major Hollywood Film Studios (19292024)

Surveying the strategies employed by film studios to market and produce their most successful films between 1929 and present day, this book incorporates multi-layered comprehensive analysis on the media industry and how it works.

List of contents

Introduction 1 The golden age of Hollywood (1929- 1949) 2 Hollywood in decline and in transition (1950- 1966) 3 The new American cinema (1967- 1976) 4 The era of media giants (1977- 2024)

About the author

Guy Di Piazza is a leading media and entertainment specialist and has over 25 years of experience as a management consultant and corporate finance executive in the field of media and entertainment. His experience spans globally at some of the world's leading film and television companies, helping business leaders shape their future business, market and product strategies. During the past 25 years, Guy has worked with Motion Picture Association (MPA), NBCUniversal, Sony Pictures, The Walt Disney Company, AMC Networks, Mitsui Media, BBC, ITV and many other media organisations.

Summary

Surveying the strategies employed by film studios to market and produce their most successful films between 1929 and present day, this book incorporates multi-layered comprehensive analysis on the media industry and how it works.

Product details

• Authors: Guy Di Piazza
• Publisher: Taylor & Francis Ltd.
• Languages: English
• Product format: Hardback
• Released: 21.02.2025
• EAN: 9781032301587
• ISBN: 978-1-0-3230158-7
• No. of pages: 324
• Series: Routledge Studies in Media Theory and Practice
• Subjects: Humanities, art, music > History; Hollywood, Media Studies, 20th Century, SOCIAL SCIENCE / Media Studies, HISTORY / Social History, Social & cultural history, 20th century history: c 1900 to c 2000, BUSINESS & ECONOMICS / Industries / Media & Communications, 21st Century, 21st century history: from c 2000 -, 20th century, c 1900 to c 1999, Social and cultural history, PERFORMING ARTS / Film / History & Criticism, Early 21st century c 2000 to c 2050, Film Theory & Criticism, Media, Information & Communication Industries, Film history, theory or criticism