The Power of Advertising - How adverts have you hooked

This eye-catching book looks at the complex world of advertising from adverts of the past to the modern day . It examines how adverts work and how they affect our daily lives. Chapters explore the techniques of the industry, the power of pictures and when and why words matter. The book is a great primer on the world of advertising for children studying the form aged 10+. It also helps children develop critical thinking and debating skills and is a fantastic resource for art and design, business studies and those studying persuasive writing. This eye-catching book looks at the complex world of advertising from adverts of the past to the modern day ... a great primer on the world of advertising for children studying the form aged 10+. It also helps children develop critical thinking and debating skills and is a fantastic resource for art and design, business studies and those studying persuasive writing. - Parents In Touch

Product details

• Authors: Ruth Thomson
• Publisher: Franklin Watts
• Languages: English
• Age Recommendation: ages 9 to 11
• Product format: Paperback / Softback
• Released: 11.01.2018
• EAN: 9781445155173
• ISBN: 978-1-4451-5517-3
• No. of pages: 64
• Dimensions: 211 mm x 266 mm x 7 mm
• Subjects: Children's and young people's books > Non-fiction books / Non-fiction picture books > Miscellaneous; JUVENILE NONFICTION / History / General, JUVENILE NONFICTION / Business & Economics, Interest age: from c 10 years, For National Curriculum Key Stage 3 (England and Wales), For National Curriculum Key Stage 3, Children’s / Teenage general interest: Art and artists, Art: general interest (Children's / Teenage), Educational: Business studies & economics, Educational: Art & design, Educational: Business studies and economics