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22 Irrefutable Laws of Advertising - And When to Violate Them

English · Paperback / Softback

Description

114

An authoritative and unique guide to the universal advertising principles that underlies ""great"" advertising. .

Product details

Authors Michael Newman
Publisher Wiley, John and Sons Ltd
 
Languages English
Product format Paperback / Softback
Released 17.01.2006
 
EAN 9780470821862
ISBN 978-0-470-82186-2
No. of pages 350
Dimensions 155 mm x 230 mm x 23 mm
Subjects Social sciences, law, business > Business

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