Marketing and Smart Technologies - Proceedings of ICMarkTech 2022, Volume 1

This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2022), held at Universidade de Santiago de Compostela, Spain, during 1 - 3 December 2022. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.

List of contents

Artificial Intelligence Applied in Marketing.- Virtual and Augmented Reality in Marketing.- Data Mining and Big Data - Marketing Data Science.- Marketing, Geo-marketing and IoT.- Neuromarketing Technologies.- Machine Learning Applied to Marketing.- Technologies applied to Tourism Marketing.

Product details

• Assisted by: Marisa Del Rio Araujo (Editor), José Paulo Marques dos Santos (Editor), Luís Paulo Reis et al (Editor), José Luís Reis (Editor), Luís Paulo Reis (Editor)
• Publisher: Springer, Berlin
• Languages: English
• Product format: Paperback / Softback
• Released: 01.09.2024
• EAN: 9789819903351
• ISBN: 978-981-9903-35-1
• No. of pages: 695
• Dimensions: 155 mm x 38 mm x 235 mm
• Weight: 1078 g
• Illustrations: XXVI, 695 p. 152 illus., 125 illus. in color.
• Series: Smart Innovation, Systems and Technologies
• Subjects: Guides; Natural sciences, medicine, IT, technology > IT, data processing