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'Drunk Tank Pink' is a particular shade of pink. In 1979 psychologists discovered that it has an extraordinary effect: if you stare at it for two minutes, you dramatically weaken in strength.
In this brilliant study of the strange recesses of our minds, Adam Alter reveals the world is full of such hidden forces that shape our every thought, feeling and behaviour – without us ever realizing.
- Some letters in product names make us more likely to buy them (nearly all successful brands contain a 'k' sound)
- We're more likely to be critical if we write in red rather than green biro
- Your first report at school can determine your future career
Understanding these cues is key to smarter decision-making, more effective marketing, and better outcomes for our selves and our societies. Prepare for the most astounding and fast-paced psychology book since
Blink and
Predictably Irrational.
About the author
Adam Alter is Assistant Professor of Marketing and Psychology at New York University's Stern School of Business and Psychology. His research focuses on decision-making and social psychology, and he has been published in leading psychology journals. He has written for The New Yorker, The Atlantic, and Slate, among other publications and his work has been featured in a variety of media, from the Sun to the Economist.
