Very Short, Fairly Interesting and Reasonably Cheap Book About Brand - Managemen

Explore the controversies and debates, leading thinkers and enduring challenges in brand management with this accessible introduction.

List of contents

Chapter 1: Introduction: studying brands and branding
Chapter 2: Past, present and future of brands and branding
Chapter 3: The brand gurus
Chapter 4: How to speak like a branding pro
Chapter 5: Enduring challenges in branding
Epilogue

About the author

Michael Beverland is Professor of Marketing and Head of the Department of Strategy and Marketing at University of Sussex Business School, UK. 

Summary

Explore the controversies and debates, leading thinkers and enduring challenges in brand management with this accessible introduction.

Product details

• Authors: Michael Beverland, Michael Cankurtaran Beverland, Pinar Cankurtaran
• Publisher: Sage Publications Ltd
• Languages: English
• Product format: Paperback / Softback
• Released: 07.04.2025
• EAN: 9781529795165
• ISBN: 978-1-5297-9516-5
• No. of pages: 152
• Series: Very Short, Fairly Interesting & Cheap Books
• Subjects: Social sciences, law, business > Business > Advertising, marketing; BUSINESS & ECONOMICS / Marketing / General, Sales & marketing, Brands and branding, For higher / tertiary / university education, Textbook, coursework, Brands;Branding;Brand management;Brand identity;Brand theory