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Unlock the Secrets to Commercial Photography Success The Photo Hustle by Karen Williams is the ultimate guide for photographers looking to break into the world of commercial photography, providing insider knowledge on how to land and keep prestigious clients. #1 New Release in Photography Business & Careers Looking for photo jobs or careers in photography? Karen Williams, a seasoned photo editor for top brands like Netflix and Wired, reveals the insider knowledge you need to land your dream gigs. The Photo Hustle is the ultimate resource for photographers-beginners and professionals alike-ready to transform their passion into a thriving career in commercial photography. Photography isn't just about capturing stunning images; it's about understanding the business, overcoming workplace discrimination, and navigating the unwritten rules of the industry. Whether you're eyeing jobs involving photography, launching your first photo studio, or breaking into commercial photography, this book equips you with the tools to succeed and the confidence to thrive. Inside, you'll find: Practical steps for building your personal brand and landing photo jobs. Expert tips on pitching, creating estimates, and negotiating contracts for photography careers near you and beyond. Strategies to navigate workplace discrimination and adapt to industry trends in photography occupations. Perfect for those seeking photography books for beginners or seasoned pros looking to level up, The Photo Hustle is your go-to guide to break into the competitive world of commercial photography and claim the success you deserve. If you liked What They Didn't Teach You in Photo School, Learning to See, or Wisdom of Wildly Creative Women, you'll love The Photo Hustle.
List of contents
Preface
Introduction: There Is No Magic Formula
Part 1: How to Get in the RoomChapter 1: So, You Want to Shoot for Brands and Editorial?
Chapter 2: It’s All About Presentation
Chapter 3: Marketing: It’s Not You, It’s Them
Chapter 4: Who’s in the Room?
Chapter 5: Cash Is
KingIntermission
Part 2: Now You’re in the RoomChapter 6: Unpacking the Estimate Process
Chapter 7: Does This Look Normal to You? Contracts and Licensing
Chapter 8: Getting the Shot: All Things Photo Production
Chapter 9: The Blacklist. It’s Real.
Chapter 10: Adapting to Industry Changes
Conclusion: You’re in… Now What?
Appendix A: Alternative Careers for Photographers
Appendix B: Dictionary of Key Terms
Notes
Acknowledgments
About Karen
About the author
Karen Williams is a keynote speaker, course creator, and CEO and creator of Black Visual Queen, a company that is working to bring diversity to the photography industry. She has worked in the industry for over 15 years as a photo editor—not a photographer. She's the decision-maker sitting in fancy rooms with top people debating which photographer to hire and why. She has had a hand in visual stories for dozens of iconic brands and is also a photography thought leader on LinkedIn, sharing her industry knowledge with her community there. In short, she knows what it takes for a photographer to get hired, and her mission is to help people get access
to the information and resources they need to succeed in commercial photography. She lives in LA.
