Digital Flows - Online Hip Hop Music and Culture

Hip hop has become a major cultural force in the internet age, with people constantly creating, sharing, and discussing hip hop online, from Drake memes through viral TikTok dances to AI-generated rap. Author Steven Gamble explores this latest chapter in the life of hip hop, combining a range of research methods and existing literature with diverse case studies that will appeal to die-hard fans and digital enthusiasts alike.

List of contents

• Acknowledgements


• List of Figures


• 1 Introduction: Hip Hop and the Internet


• 2 How Hip Hop Became the Leading Genre in the Digital Streaming Era: Sharing Culture


• 3 Internet Rap and Generational Tensions in Hip Hop's Soundcloud Era: 'Famous on the Internet'


• 4 Lofi Hip Hop and Community in YouTube Comments During the COVID-19 Pandemic: Beats to Quarantine to


• 5 Online Hip Hop Feminism, Rap Music Videos, and Gender in YouTube Comments: Responses to Black Women Rappers


• 6 Hip Hop and Online Cultural Appropriation Discourse: Trap, Pop, and Race


• 7 Virtual Hip Hop Concerts in Video Games: One Fortnite only


• 8 Conclusion: It's Where You're @


• Index

About the author

Dr Steven Gambleis a Leverhulme Early Career Fellow at the University of Bristol, specialising in the study of popular music, digital methods, and online music cultures. He is the author of How Music Empowers: Listening to Modern Rap and Metaland co-founder of the Music and Online Cultures Research Network (mocren.org).

Product details

• Authors: Steven Gamble, Steven (Leverhulme Early Career Fellow Gamble
• Publisher: Oxford University Press
• Languages: English
• Product format: Paperback / Softback
• Released: 04.12.2024
• EAN: 9780197656396
• ISBN: 978-0-19-765639-6
• No. of pages: 240
• Subjects: Humanities, art, music > Music > General, dictionaries; Popular Culture, SOCIAL SCIENCE / Popular Culture, MUSIC / Genres & Styles / General, Rap and Hip Hop, MUSIC / Instruction & Study / Theory, MUSIC / Genres & Styles / Rap & Hip Hop, Rap & Hip-Hop, Theory of music & musicology, Popular Music, Theory of music and musicology