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Informationen zum Autor Gastón Ares works as a professor and researcher in the Department of Food Science and Technology, Faculty of Chemistry, University of the Republic (UdelaR). He works in the area of Sensory and Consumer Science Assessment, working particularly on methodological aspects of new product development and the study of consumer perception. He has extensive experience in research through participation in numerous projects at national and international level. In 2011 he won the prize "Food Quality and Preference Elsevier Award for a Young Researcher". He serves as a reviewer for several journals in the area and is a member of the Editorial Committee of the Journal of Sensory Studies journals and Food Quality and Preference. Paula's research has focused on the exploration of new methodologies to further understanding sensory and consumer perception, in particular sensory descriptive techniques with the use of consumers and the influence of non-sensory parameters in consumer food choice. She is a member of the Editorial Board and Guest Editor of Food Research International and of Current Opinion in Food Science. She also has a part-time associate professor position in in sensory and consumer science at the Norwegian University of Life Sciences (NMBU).
List of contents
Part I. Doing consumer research in-context
1. Influence of contextual variables on consumer choice
2. Evoked contexts
3. Immersive techniques and virtual reality
4. Evaluation of meals and food pairings
5. Situational factors
Part II. Health-related Issues
6. Food intake
7. Satiety and satiation
8. Wellbeing
Part III. Psychological and Physiological Measurements
9. Implicit associations
10. Face reader
11. Physiological measurements, EEG and fmRI
12. Eye-tracking
Part IV. Designing Studies for Specific Populations
13. Children
14. Elderly
15. Low-income population
16. Cross cultural studies
17. Emerging markets (China, Africa, Middle East)
Part V. Consumer Research with Non-food Products
18. Cosmetic products
19. Household products
20. Consumer driven product design
