Media Magnetism - How to Attract the Favorable Publicity You Want and Deserve

IS YOUR BUSINESS CLOSE-UP IN PERFECT FOCUS?

Attracting - and maximizing - great PR opportunities for you, your idea and your organization is as much an art as it is a science if you want to sparkle in the spotlight. In this must-have book covering all aspects of today's media relations, industry experts offer "been there/done that" tips, resources and guidelines on how to:
¿ Make influential connections
¿ Become sound-bite savvy
¿ Endear yourself to reporters
¿ Survive awkward moments
¿ Use social media wisely
¿ Manage a cost-effective campaign

Looking for that portal to media magic? It's right here in your hands.

Product details

• Assisted by: Christina Hamlett (Editor)
• Publisher: Outskirts Press
• Languages: English
• Product format: Paperback / Softback
• Released: 14.06.2012
• EAN: 9781432786496
• ISBN: 978-1-4327-8649-6
• No. of pages: 288
• Dimensions: 127 mm x 203 mm x 17 mm
• Weight: 349 g
• Subject: Social sciences, law, business > Business > Advertising, marketing