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Looking to understand the science behind modern shopping and lead retail innovation?
The Science of Shopping is a practical and aspirational guide for mid-career retail professionals ready to develop strategies that drive growth and customer engagement, written by global consumer expert and multi-award-winning business consultant Kate Hardcastle. This book offers actionable tools to help you apply psychological, technological and strategic insights to today's retail landscape.
You'll learn how to:
- Develop strategies based on consumer psychology and social influences
- Implement AI-driven personalization to enhance customer experiences
- Optimize pricing and create cohesive omnichannel shopping environments
- Apply frameworks to design immersive retail experiences that resonate
Packed with real-world examples from leading brands including Selfridges, Aldi and Primark and expert guidance, this book equips you to build credibility and impact your career by transforming retail approaches for the future.
Themes include: Consumer behaviour, retail strategy, AI personalization, omnichannel retail, customer engagement, career development
List of contents
Chapter - 01: The evolution of retail: From high-street store to online marketplace Chapter - 02: The psychology of shopping Chapter - 03: Mastering the digital landscape of e-commerce Chapter - 04: Redefining retail in the age of technology Chapter - 05: Retail spaces, evolving places Chapter - 06: Roll up, roll up! This is retail theatre Chapter - 07: The art of shopping perception Chapter - 08: Goldilocks and the pricing strategy: Finding a price point that's just right Chapter - 09: Mastering promotional strategies to boost sales Chapter - 10: It's time for you to check out... Chapter - 11: Conclusion
About the author
Kate Hardcastle is a multi-award-winning international consumer expert, broadcaster and commentator based in London, UK. With over 20 years' experience in consumer behaviour and retail, she works with some of the world's biggest brands and in 2018 was awarded an MBE for services to business and entrepreneurship. She appears regularly on the BBC, ITV, Channel 4, and Sky News, as well as in Forbes and the Financial Times, and presents at events including the Financial Times Retail Summit, Retail World Congress, The Retail Summit UAE, Shop Talk Las Vegas, The Tech Show and Ideal Home Show.
