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Turn emotional insight into a competitive advantage to develop a brand strategy that deepens brand engagement and loyalty.
List of contents
Chapter - 00: Introduction: The Next Frontier of Brand Strategy Section - ONE: Feel Chapter - 01: Evolving Brand Strategy Chapter - 02: AT&T Performing Arts Center: From "About Us" to "For You" Section - TWO: Focus Chapter - 03: Discovering Emotional Drivers Chapter - 04: Sundless: Finding a Durable Competitive Advantage Section - THREE: Connect Chapter - 05: Developing Brand Benefits & Invitations Chapter - 06: Blue Ridge: Turning Customers into Heroes Section - FOUR: Evolve Chapter - 07: Designing Brand Expression & Experiences Chapter - 08: Scratch Event DJs: Amplifying the Most Compelling Brand Benefits Chapter - 09: ServiceByte: Differentiating on Brand Experience Section - FIVE: Lead Chapter - 10: Revealing Emotional Insights with Research Chapter - 11: Championing Customer Centricity Chapter - 12: Rise: Sustaining Ongoing Brand Evolution Chapter - 13: Embracing Your Limbic Sparks Mindset Section - SIX: Additional Materials
About the author
Kevin Perlmutter is Chief Strategist and Founder of Limbic Brand Evolution, a brand strategy consultancy which puts emotional insight at the center of how brands spark desire. Based near New York City, NY he works with business and brand leaders to create stronger connections between their brand and the people they want to reach. Previously, he was Senior Director of Brand Strategy at Interbrand. For over a decade has been a writer and speaker on the intersection of brand strategy, emotion and customer engagement, including as a podcast host and contributing writer for Brandingmag.
