Science of Shopping - How Psychology and Innovation Create a Winning Retail Strategy

Understand the psychological, technological and strategic elements behind creating engaging shopper experiences that drive retail growth.

List of contents

Chapter - 01: The evolution of retail: From high-street store to online marketplace Chapter - 02: The psychology of shopping Chapter - 03: Mastering the digital landscape of e-commerce Chapter - 04: Redefining retail in the age of technology Chapter - 05: Retail spaces, evolving places Chapter - 06: Roll up, roll up! This is retail theatre Chapter - 07: The art of shopping perception Chapter - 08: Goldilocks and the pricing strategy: Finding a price point that's just right Chapter - 09: Mastering promotional strategies to boost sales Chapter - 10: It's time for you to check out... Chapter - 11: Conclusion

About the author

Kate Hardcastle is a multi-award-winning international consumer expert, broadcaster and commentator based in London, UK. With over 20 years' experience in consumer behaviour and retail, she works with some of the world's biggest brands and in 2018 was awarded an MBE for services to business and entrepreneurship. She appears regularly on the BBC, ITV, Channel 4, and Sky News, as well as in Forbes and the Financial Times, and presents at events including the Financial Times Retail Summit, Retail World Congress, The Retail Summit UAE, Shop Talk Las Vegas, The Tech Show and Ideal Home Show.

Product details

• Authors: Kate Hardcastle, Hardcastle Kate, Kate Hardcastle
• Publisher: Kogan Page
• Languages: English
• Product format: Hardback
• Release: 03.06.2025
• EAN: 9781398620476
• ISBN: 978-1-398-62047-6
• No. of pages: 280
• Subjects: Social sciences, law, business > Business > Individual industrial sectors, branches; BUSINESS & ECONOMICS / Consumer Behavior, BUSINESS & ECONOMICS / Industries / Retailing, Behavioural economics, Retail and wholesale industries, BUSINESS & ECONOMICS / Economics / Social & Behavioral, Distributive industries