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Understand how to attract and retain youth travellers to develop lifelong customer loyalty to travel brands and destinations and increase profitability in the long term.
List of contents
Chapter - 01: Introduction Chapter - 02: What is Youth Travel? Chapter - 03: The Value of the Youth Travel Market Chapter - 04: Attracting the Youth Travel Market Chapter - 05: Building Community: Hostels as Key Players in Youth Tourism Chapter - 06: Investing in Youth Travellers as Key Drivers of Economic Growth Chapter - 07: Authenticity, Safety, and Growth: Capturing the Youth Travel Market Chapter - 08: Challenges Facing the Youth Travel Sector and What this Means for the Tourism Industry Chapter - 09: Maintaining Brand Loyalty: Transitioning Youth Travellers to Different Brand Offerings Chapter - 10: Destination Marketing and Management Best Practices Chapter - 11: Language Travel: A Catalyst for Lifelong Connections and Economic Growth Chapter - 12: The Lifelong Value of Youth Mobility Chapter - 13: Reinventing Hostels for a New Generation: Challenges and Opportunities Chapter - 14: Redefining Youth Living: From Hostels to Co-Living Chapter - 15: The Shifting Landscape of Youth Marketing Chapter - 16: Engaging the Next Generation: Building Loyalty and Legacy Through Youth-Centric Tourism Chapter - 17: The Future of Youth Travel
About the author
Stephen Lowy is Chairman of the British Educational Travel Association (BETA) and CEO of Anglo Educational Services (AES), which manages foreign student apartments in Central London. He is serving as Interim CEO of the Mountbatten Program, and is a board member of the Tourism Alliance, Trustee of the Savoy Educational Trust and Chairman of Association of Serviced Apartment Providers (ASAP). In 2023, he was named by the International Hospitality Institute as one of the '100 Most Inspirational People in Global Hospitality and Travel'. Stephen Lowy is based in London, UK.
