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Create an impactful social media strategy that enables you to move beyond trends and create genuine connections with consumers building loyalty and advocacy.
List of contents
Chapter - 00: Foreword by Terence Reilly Chapter - 01: Introduction: Defining Social First Section - ONE: Updating the Role of Brands in the Modern World: Why the Best Brands Act As Leaders Chapter - 02: Add to Culture or Be Forgotten: How Social First Brands Act Chapter - 03: Brand Before Product: How to Communicate with Humans Chapter - 04: A Better Way to Build Your Community: Empower Your Audience Section - TWO: How to Win on Social Media in a Noisy World: What Social First Brands Do to Connect with Consumers Chapter - 05: Develop a Strong POV: How Social First Brands Embrace Polarity Chapter - 06: Personality is Your Competitive Edge Chapter - 07: How to Create a Social Personality That Resonates Chapter - 08: Avoiding the Trend Trap Section - THREE: Content Strategy: How to Create Social First Content Chapter - 09: Create for your Audience's Audience: Why They Hold the Key to Success Chapter - 10: Perfect Your Pillars: How to Create an Organic Funnel Chapter - 11: Define Your Themes: Gain Content Clarity and Consistency Chapter - 12: Zero Click Social: The Best Way to Navigate the Algorithms Chapter - 13: Becoming Great: Why More Brands Need to be Social First
About the author
Tom Miner is a social media strategist who has spent the last decade leading social media efforts for global consumer brands, B2B technology companies, international universities, government agencies and global non-profits. As the former Head of Global Social Media at Crocs Shoes, Tom helped spark the brand's transformation from afterthought to one of the hottest brands today. He now consults and develops strategies for a diverse range of clients around the world, from household name consumer brands like Martha Stewart and Funko, to international B2B technology enterprises such as EGYM. He is based in Denver, Colorado.
