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The third edition of
Consumerism in World History explores the nature of consumerism and its evolution, with particular emphasis on the modern "consumer revolution" and its global scope.
List of contents
1. Consumerism and History
Part I: Premodern Consumerism 2. The Origins of Consumerism 3. The Range and Limitations of Premodern Consumerism
Part II: The Emergence of Modern Consumerism in Western Societies 4. The First Modern Consumer Societies: Western Europe in the 17th and 18th Centuries 5. Causes of the New Consumerism 6. Consumerism across the Atlantic: An Early Imitation 7. The Explosion of Consumerism in Western Europe and the United States 8. The Undercurrent of Opposition
Part III: Modern Consumerism Begins to Go Global: 1850-1950 9. Consumerism in Russia 10. Consumerism in East Asia 11. Consumerism in the Islamic Near East 12. Consumerism in Latin America 13. Consumerism in Africa
Part IV: A New Stage: Consumerism and Contemporary History 14. Regional and Other Variants 15. Globalization and Intensification 16. Conclusion: The Meanings of Modern Consumerism
About the author
Peter N. Stearns is a Distinguished University Professor of History Emeritus at George Mason University, USA. He has written and taught on a variety of subjects in world history, including consumerism. He has worked extensively on the modern history of emotion, including its links to consumerism, and has researched other specific aspects of consumerism, such as the rise of the birthday party.
Summary
The third edition of Consumerism in World History explores the nature of consumerism and its evolution, with particular emphasis on the modern “consumer revolution” and its global scope.
