Analysis of the internationalization process of Moroccan companies - Moroccan insurance companies in Senegal

The internationalization of service companies, particularly in the insurance sector, has become essential for conquering new markets and optimizing production. Morocco has seen a growing trend towards investment in sub-Saharan African countries, becoming a strategic direction for Moroccan companies wishing to expand internationally. This paper aims to understand the internationalization process of Wafa Assurance and Sanlam Assurance in the Senegalese market.

About the author

I hold a doctorate in economics and management, specializing in international management, and work in the Industrial Technologies and Services laboratory. Professor at the École Supérieure de Technologie de Fès, Université Sidi Mohammed Ben Abdellah, I also work as an entrepreneurial coach.

Product details

• Authors: Fatima Zahra Bertat
• Publisher: Our Knowledge Publishing
• Languages: English
• Product format: Paperback / Softback
• Released: 24.08.2024
• EAN: 9786207983575
• ISBN: 9786207983575
• No. of pages: 60
• Subject: Social sciences, law, business > Business > International economy