Economic Analyses of Vertical Agreements: A Self-Assessment

Among the terms and factors thoroughly explained, from the various pertinent points of view, are the following: vertical restraints and their components; exclusive and selective distribution agreements; channel strategies; single branding; free rider rationale; and, the European structured rule of reason in Article 81 EC Treaty. The presentation is particularly notable for its wide-ranging discussion of types of vertical restraints and combinations of vertical restraints and how each is impacted by the new vertical agreement rules. The author also discusses the relevant case law of the EC Courts. Companies doing business in Europe and their legal and economic advisers will find here an absorbingly detailed overview of requirements and procedures, a clear analysis against which to measure strategic choices, and an enormously useful handbook to consult at every turn for expert guidance through the assessment of their vertical agreements.

Product details

• Authors: Hildebrand, Doris Hildebrand
• Publisher: Wolters Kluwer Law & Business
• Languages: English
• Product format: Hardback
• Released: 01.01.2005
• EAN: 9789041123282
• ISBN: 978-90-411-2328-2
• No. of pages: 144
• Dimensions: 156 mm x 234 mm x 10 mm
• Weight: 381 g
• Series: International Competition Law; International Competition Law
• Subject: Social sciences, law, business > Business > Economics