Read more
This book will present and highlight a broad view of digital currency in the era of globalization. The book will address the meaning of money in a global world. It will be of value to researchers interested in a wide variety of disciplines, including international business, finance, and consumer behaviour.
List of contents
1. Money in the Age of Global Digitalization
2. Money in Digital Assets
3. Money in Digital Currencies
4. Psychological Ownership of Digital Currencies
5. Pushes and Pulls in Switching to Digital Currencies
6. The Meaning of Money in Cryptocurrency
7. The Meaning of Money in Digital Game Currencies
8. The Meaning of Money in Tipping Currencies
9. Generation Z, Digital Currencies and Luxury Purchase
10. Generation Z and Irrational Exuberance: Spending in the Present, Speculating and Investing for the Future
11. Digital Currency Issues in the Metaverse
12. Social Currency in the Metaverse
13. Case Study One: Marshall Island's Sovereign Currency
14. Case Study Two: China's e-CNY or Digital RMB
15. Case Study Three: Japan's Digital Currency
About the author
Jashim Khan is Associate Professor of Marketing and Director of International Business Management at the Surrey International Institute, University of Surrey, UK and Dongbei University of Finance and Economics, China. He earned a doctorate in business marketing from Auckland University of Technology and a Master of Management (with distinction) degree from Massey University in New Zealand. His research is concerned with understanding the influence of emerging technologies on consumer behavior. His work appears in various international journals such as the
Journal of Business Research, Journal of Economic Psychology, Association for Consumer Research, Asia Pacific Journal of Marketing and Logistics, International Journal of Non-profit and Voluntary Sector Marketing, Journal of Wine Research, International Journal of Wine Business Research, International Journal of Online Marketing, Journal of Product & Brand Management, Journal of Marketing for Higher Education, Qualitative Market Research, Journal of Retailing and Consumer Services, Journal of International Consumer Marketing and
Qualitative Market Research: An International Journal.Russell Belk is York University Distinguished Research Professor, Royal Society of Canada Fellow and Kraft Foods Canada Chair in marketing at the Schulich School of Business at York University. His research involves the extended self, meanings of possessions, collecting, gift-giving, sharing, digital consumption and materialism. He co-initiated the Association for Consumer Research (ACR) Film Festival, the Consumer Culture Theory (CCT) Conference and the Consumer Behavior Odyssey. He is the past president and fellow in ACR and has over 750 publications including more than 30 in the
Journal of Consumer Research. This work is primarily qualitative and is often conceptual, visual and cultural. In 2012, a ten-volume compendium of his work was published in the Sage
Legends in Consumer Behavior series. In 2023, he received a Doctorate Honoris Causa from Université de Reims Champagne Ardenne with a festschrift and volume in his honor.
Summary
This book will present and highlight a broad view of digital currency in the era of globalization. The book will address the meaning of money in a global world. It will be of value to researchers interested in a wide variety of disciplines, including international business, finance, and consumer behaviour.
