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During the final stages of Prohibition, the US government allowed the consumption and sale of "non-intoxicating" beer, which was at or below 3.2% alcohol-by-weight. Beer's return-permitted with an eye toward job creation during the Great Depression-was one of President Franklin D. Roosevelt's earliest New Deal policies. In this book, economic historian Jason E. Taylor takes readers through the rapid resurgence of American breweries and shows how beer helped spark a sharp recovery in the spring of 1933.
Taylor begins with stories of how the nation's 1,400 breweries were decimated by the onset of Prohibition in 1920. He then turns to the frothy debates that led Congress to declare 3.2 beer "non-intoxicating," and hence allowable under Prohibition. While April 7th is now celebrated as "National Beer Day," the original April 7th-when legal beer returned after more than 13 years away-brought raucous scenes that make today's Mardi Gras festivities seem tame by comparison.
The Brew Deal shares stories of breweries, people, politics, perseverance, and the various roles that 3.2 beer has played in the evolving American beer scene.
List of contents
What's on Tap?.- 1: The end of a thirteen-year thirst.- 2: The brewery (mostly) vanishes.- 3: America struggles with intoxication--or at least its definition.- 4: A good time for beer.- 5: New Beer's Eve.- 6: Rising from the ashes.- 7: 3.2.1 Recovery.- 8: Financing the brewery revival of 1933.- 9: Was there a beer bubble (and pop)?.- 10: So, what ever happened to 3.2 beer?.- 11: Closing time.- 12: Epilogue: Last call for the brew deal.
About the author
Jason E. Taylor is Jerry and Felicia Campbell Professor of Economics at Central Michigan University. Before joining CMU, he earned a bachelor’s degree in journalism from Ohio University and a PhD in economics from the University of Georgia. Taylor was Assistant Professor at the University of Virginia from 1998 to 2003. He served as Editor-in-Chief of Essays in Economic & Business History between 2012 and 2018. His research is focused on US economic history, industrial organization, and public policy. Taylor's work appears in The Wall Street Journal, Forbes, USA Today, The Journal of Economic History, The Journal of Law and Economics, Public Choice, Economica, The Journal of Industrial Economics, and more.
Summary
During the final stages of Prohibition, the US government allowed the consumption and sale of “non-intoxicating” beer, which was at or below 3.2% alcohol-by-weight. Beer’s return—permitted with an eye toward job creation during the Great Depression—was one of President Franklin D. Roosevelt’s earliest New Deal policies. In this book, economic historian Jason E. Taylor takes readers through the rapid resurgence of American breweries and shows how beer helped spark a sharp recovery in the spring of 1933.
Taylor begins with stories of how the nation’s 1,400 breweries were decimated by the onset of Prohibition in 1920. He then turns to the frothy debates that led Congress to declare 3.2 beer “non-intoxicating,” and hence allowable under Prohibition. While April 7th is now celebrated as “National Beer Day,” the original April 7th—when legal beer returned after more than 13 years away—brought raucous scenes that make today’s Mardi Gras festivities seem tame by comparison.
The Brew Deal shares stories of breweries, people, politics, perseverance, and the various roles that 3.2 beer has played in the evolving American beer scene.
Additional text
“This book by Jason Taylor of Central Michigan University outlines the history of prohibition in the US, beginning with its origins in the restrictions during World War I. ... Covering everything from attempts to make money from “near beer” to the lingering persistence of restrictions in some parts of the US, it’s well worth tagging along for this pacy tour through America’s failed attempt to go dry.” (MoneyWeek, March 14, 2025)
Report
This book by Jason Taylor of Central Michigan University outlines the history of prohibition in the US, beginning with its origins in the restrictions during World War I. ... Covering everything from attempts to make money from near beer to the lingering persistence of restrictions in some parts of the US, it s well worth tagging along for this pacy tour through America s failed attempt to go dry. (MoneyWeek, March 14, 2025)
