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Informationen zum Autor Edited by Cinnamon Catlin-Legutko and Stacy Klingler - Preface by Bob Beatty - Contributions by Kara Edie; Stacy Klingler; Conny Graft; Barbara B. Walden; Kat Burkhart; Tamara Hemmerlein and Candace Tangorra Matelic Klappentext Museums exist to serve their audiences. This book describes how you can better relate to your audience, looking at how small museums are engaging with and advocating for their communities. We address marketing and public relations, visitor services, accessibility, and easy ways to find out what your audience members think about and want from you. Zusammenfassung Museums exist to serve their audiences. This book describes how you can better relate to your audience! looking at how small museums are engaging with and advocating for their communities. We address marketing and public relations! visitor services! accessibility! and easy ways to find out what your audience members think about and want from you. Inhaltsverzeichnis Editors' NotePreface Bob BeattyChapter 1 Start Spreading the News: Marketing and Communication Kara EdieChapter 2 In Lieu of Mind Reading: Visitor Studies and Evaluation Stacy Klingler and Conny GraftChapter 3 Like a Good Neighbor: Community Advocacy for Small Museums Barbara B. WaldenChapter 4 Accessibility Is for Everyone Kat BurkhartChapter 5 Good Visitor Service, or "Put Down the Pencil and Put on a Smile!" Tamara HemmerleinChapter 5 New Roles for Small Museums Candace Tangorra MatelicBibliographyIndexAbout the Contributors
