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Informationen zum Autor Yuri Leving is professor and chair of the Department of Russian Studies at Dalhousie University.Frederick H. White is the associate dean of the College of Humanities and Social Sciences at Utah Valley University. Klappentext Literature is not only about aesthetics, but also almost equally about the successful marketing of an author and his literary works. Ever since the two great Russian authors, Leonid Andreev and Vladimir Nabokov, created their own literary capital, cultural merchants have been preoccupied with the promotion of their respective posthumous legacies, maintaining the intricate network of personal interests that drive the preservation of literary reputations. This engaging, highly accessible study examines the role of marketing in shaping the legacies of Leonid Andreev and Vladimir Nabokov. Yuri Leving and Frederick H. White take an original approach to literary study by focusing on how these two writers and their friends, family, contemporaries, and rival writers publicized their works, reframing them for diverse audiences while profiting from them economically and professionally. Rather than marginalize these mercantile issues as unworthy of interest in relation to a writer's aesthetic value, Leving and White convincingly demonstrate that the establishment of what Pierre Bourdieu calls symbolic capital is essential to our appreciation and understanding of literature. -- Alexander Burry, The Ohio State University Inhaltsverzeichnis AcknowledgmentsIntroductionPART I: THE ANDREEVSChapter 1: The Early Visual Marketing of Leonid Andreev Chapter 2: Marketing Strategies: Vadim Andreev in Dialogue with the Soviet Union Chapter 3: The Role of the Scholar in the Consecration of Leonid Andreev (1950s to present)Chapter 4: Creating Posthumous Legacies: The Power to Consecrate and to Blaspheme. Vadim Andreev's Memories of ChildhoodChapter 5: Market Pressures: Vadim Andreev's Incomplete Memoiristic JourneyPART II: THE NABOKOVS Chapter 6: Nabokov and the Publishing Business Chapter 7: Plaster, Marble, Canon: The Vindication of Nabokov in Post-Soviet RussiaChapter 8: The Visual Marketing of Nabokov: Who is the Face of the Russian Lolita?Chapter 9: "Nabokov-7": Russian Postmodernism in Search of a National IdentityChapter 10: Interpreting Voids: Nabokov's Last Incomplete Novel, The Original of LauraConclusionBibliographyAbout the Authors...
