Human Vs Chatgpt Language of Advertising in Beauty Products - Advertisement

The book explores how advertising is changing in the digital era, that are transforming traditional marketing techniques. It takes an in-depth look at the language used in advertising and its psychological effects, providing valuable information about the current trends and future developments in marketing and consumer engagement.

List of contents

Introduction. 1. Advertisement - The Scope of the Term. 2. Linguistic Features Used in Advertising Language. 3. AI in Management. 4. The Analysis of Seleced Beauty Products Advertisements. Conclusions. Summary. References.

About the author

Ida Skubis, PhD, Silesian University of Technology Dominika Köodziejczyk, Jan Dlugosz University, Poland
Dominika Köodziejczyk, Jan Dlugosz University, Poland

Summary

The book explores how advertising is changing in the digital era, that are transforming traditional marketing techniques. It takes an in-depth look at the language used in advertising and its psychological effects, providing valuable information about the current trends and future developments in marketing and consumer engagement.

Product details

• Authors: Dominika Kołodziejczyk, Ida Skubis, Ida Kolodziejczyk Skubis
• Publisher: Taylor & Francis Ltd.
• Languages: English
• Product format: Hardback
• Released: 21.11.2024
• EAN: 9781032934136
• ISBN: 978-1-0-3293413-6
• No. of pages: 140
• Subjects: Humanities, art, music > History; Social sciences, law, business > Media, communication > Media science; History, Media Studies, LANGUAGE ARTS & DISCIPLINES / Journalism, Artificial Intelligence, HISTORY / General, BUSINESS & ECONOMICS / Marketing / General, SOCIAL SCIENCE / Media Studies, TECHNOLOGY & ENGINEERING / Automation, BUSINESS & ECONOMICS / Industries / Service, BUSINESS & ECONOMICS / Industries / Media & Communications, BUSINESS & ECONOMICS / Sales & Selling / General, Press & journalism, Sales & marketing, News media and journalism, Automatic control engineering, Sales and marketing, Media, Information & Communication Industries, Hospitality and service industries, COMPUTERS / Artificial Intelligence / General, Service industries