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Informationen zum Autor FRANK SUPOVITZ has organized hundreds of major international live and televised sports and entertainment events. For more than two decades combined, he was the senior event executive for the National Football League and National Hockey League. He is the founder and president of Fast Traffic Events & Entertainment and an adjunct professor at Adelphi University. ROBERT GOLDWATER has managed and marketed thousands of sports, entertainment and special events during his 24 years at Madison Square Garden, as the first general manager of Staples Center, as the chief executive of the DC Sports and Entertainment Commission and with The Goldwater Group consulting firm. He is on the faculty of Georgetown University's Sports Industry Management master's program. Klappentext Authoritative and accessible textbook on how to successfully plan and execute live sports events, with helpful learning aids included throughout This Third Edition of The Sports Event Management and Marketing Playbook is a timely and practical guide on how to successfully plan and deliver live sports events, combining time-proven processes and techniques with the many best practices, tools, and trends that have emerged in every facet of this expanding, highly visible, and ever-innovating industry since the Second Edition was published in 2014. The book is structured as a step-by-step guide on how to begin the development, creation, and planning for a sports event, and continues through management, marketing, production, and ultimately the post-event evaluation processes. Real-life illustrative case studies (called "Sideline Stories") to elucidate key concepts are included throughout the text. Each chapter concludes with a convenient summary (called "Post-play Analysis") to aid in information retention, along with relevant, skill-building questions/exercises (called "Coach's Clipboard") instructors can use as student assignments. Written by two respected and experienced industry practitioners in the sports event business, The Sports Event Management and Marketing Playbook includes information on: Revenue streams, ranging from ticket sales, sponsorship, advertising, and merchandise to participation fees, grants, and donations The event-sponsor relationship, covering what event organizers really want from sponsors-and vice versa Guest management, from selling tickets to hotel management, and what to do if tickets are not sellingUnexpected events, including safety and security concerns, and how to react to emergencies and crises efficiently and effectivelyMedia partnerships, covering how to campaign for attention and talk to the media With accessible and comprehensive coverage of the subject, The Sports Event Management and Marketing Playbook serves as an excellent learning aid for students in advanced undergraduate and Masters courses in Sports Event Management, Sports Marketing, Hospitality Management, and Sports Industry Management. Part of The Wiley Event Management Series Inhaltsverzeichnis Preface xi Acknowledgments xv Introduction 1 The Power of Sports Event Marketing 1 The Evolution of Sports Event Marketing 3 The Sports Event Golden Rule-Understanding Stakeholders' Objectives (U.S.O.) 4 Current Trends in Sports Event Management and Marketing 6 Play 1 Defining and Developing Objectives, Strategies, and Tactics 9 Introduction 10 The P-A-P-E-R Test 11 Sports Events as Business Solutions 19 Post-play Analysis 20 Coach's Clipboard 20 Play 2 Identifying Costs 21 Introduction 21 Facility Costs 22 Player- and Game-Related Expenses 27 Event Operations Expenses 28 Marketing and Promotion Expenses 29 Sponsor Fulfillment Expenses 31 Guest Management and Hospitality Expenses 32 Event Presentation Expenses 32 Capital Investment and Amortizatio...
