Flying High - How Jetblue Founder Ceo David Neeleman Beats Competition... Even in

Informationen zum Autor James Wynbrandt is a New York-based author and award-winning aviation and business reporter. He is a regular contributor to numerous high-profile aviation publications, including Smithsonian Air and Space , Plane & Pilot , General Aviation News , Southern Aviator , and Pilot Journal . A licensed pilot, Wynbrandt has been following JetBlue since the company's founding. His articles on business and aviation have also appeared in the New York Times , Management Review , Computer and Electronics Marketing , Flying , and Aspen Magazine , among others. Klappentext Praise for FlyingHigh"If you want to know what it takes to develop a great business-not just an airline-Flying High is a must-read. James Wynbrandt does an excellent job of bringing JetBlue founder David Neeleman's amazing personal journey and business innovativeness to life in an interesting and exciting manner."-Dave Sclair Publisher Emeritus, General Aviation News"James Wynbrandt adeptly captures the elements that have made David Neeleman and his remarkable airline, JetBlue, a huge success. Flying High is a tribute to Neeleman's true depth. By developing a visionary business model and the right communications strategy, he was able to pilot JetBlue to profitability with finesse. It's a must-read for people in any business seeking success."-Howard J. Rubenstein President, Rubenstein Associates, Inc."In Flying High, James Wynbrandt tells the completely beguiling story of how a former Mormon missionary with attention deficit disorder and a history of both bankruptcy and getting fired from a high-profile job created one of the great airline successes of our time. What is David Neeleman's secret at JetBlue? It's a new concept called understanding what your customers really need. Neeleman's fanatical attention to customer satisfaction, employee relations, and technology make for such a fascinating read. I raced through the book in one sitting."-Rinker Buck Aviation journalist and author, Flight of Passage: A Memoir Zusammenfassung Praise for FlyingHigh"If you want to know what it takes to develop a great business-not just an airline-Flying High is a must-read. James Wynbrandt does an excellent job of bringing JetBlue founder David Neeleman's amazing personal journey and business innovativeness to life in an interesting and exciting manner."-Dave Sclair Publisher Emeritus, General Aviation News"James Wynbrandt adeptly captures the elements that have made David Neeleman and his remarkable airline, JetBlue, a huge success. Flying High is a tribute to Neeleman's true depth. By developing a visionary business model and the right communications strategy, he was able to pilot JetBlue to profitability with finesse. It's a must-read for people in any business seeking success."-Howard J. Rubenstein President, Rubenstein Associates, Inc."In Flying High, James Wynbrandt tells the completely beguiling story of how a former Mormon missionary with attention deficit disorder and a history of both bankruptcy and getting fired from a high-profile job created one of the great airline successes of our time. What is David Neeleman's secret at JetBlue? It's a new concept called understanding what your customers really need. Neeleman's fanatical attention to customer satisfaction, employee relations, and technology make for such a fascinating read. I raced through the book in one sitting."-Rinker Buck Aviation journalist and author, Flight of Passage: A Memoir Inhaltsverzeichnis Introduction 1 CHAPTER 1 The Journey Begins 7 CHAPTER 2 Have I Got a Deal for You 23 CHAPTER 3 Morris Air Spreads Its Wings 39 CHAPTER 4 Off to Southwest 55 CHAPTER 5 Opening Up New Skies 73 CHAPTER 6 A Different Kind of Airline 85 CHAPTER 7 Preparing for Departure 103 CHAPTER 8 JetBlue Takes Flight 121 CHAPTER 9 ...

Product details

• Authors: James Wynbrandt
• Publisher: Wiley, John and Sons Ltd
• Languages: English
• Product format: Paperback / Softback
• Released: 04.04.2006
• EAN: 9780471756989
• ISBN: 978-0-471-75698-9
• No. of pages: 304
• Subjects: Non-fiction book > Politics, society, business > Business administration, companies; Social sciences, law, business > Business > Management