Social Media Analytics in Predicting Consumer Behavior

Social media plays an important role for businesses and consumers. The importance of social media does not only stem from connecting businesses and consumers. It is also a very important resource. The main reason for this is that social media contains very important data.

List of contents

The Concept of Social Media. Social Media Marketing. Formulating a Social Media Strategy . Introduction to Social Media Analytics. Social Media Analytics in Consumer Behavior. Social Media Actions Analytics. Measuring Web Site Performance with Web Analytics. Mobile Analytics. Ethics and Social Media Analytics.

About the author

Selay Ilgaz Sümer is an Associate Professor at Department of Management in Faculty of Economics and Administrative Sciences in Bäkent University, Ankara, Turkey. She received her PhD in Business Administration in 2011. Her research interest is marketing. She has published several articles in different journals and been indexed in sources like Social Sciences Citation Index (SSCI), Science Citation Index-Expanded (SCI-Exp), Crossref, Index Copernicus. She has published numerous articles, conference proceedings and book chapters. She has also edited some books. Dr. Ilgaz Sümer has been in academia since 2002. She teaches undergraduate and graduate courses. She takes part in postgraduate juries. Dr. Ilgaz Sümer has supervised various master thesis conducted on consumer behavior. Furthermore, she is a member of various referee boards of key journals. She has chaired sessions in international conferences. In addition, she has taken part in a project related with entrepreneur women. Her primary research interests are consumer behavior, digital marketing, services marketing, and marketing strategies.
Nurettin Par¿lt¿ is a Professor in Department of Business. Prof. Par¿lt¿ received his BSc degree in 1986 from Atatürk University. He received his MSc in 1991 and PhD in 1995 from Gazi University, Business Administration. He has been a faculty member at the Department of Business Administration since 1987. He teaches a wide array of compulsory and elective courses in consumer behavior, marketing, and business.

Summary

Social media plays an important role for businesses and consumers. The importance of social media does not only stem from connecting businesses and consumers. It is also a very important resource. The main reason for this is that social media contains very important data.

Product details

• Authors: Selay Ilgaz (Baskent University Sumer
• Assisted by: Nurettin Parilti (Editor), Selay Ilgaz Sumer (Editor)
• Publisher: Taylor & Francis Ltd.
• Languages: English
• Product format: Paperback / Softback
• Released: 04.10.2024
• EAN: 9781032059914
• ISBN: 978-1-0-3205991-4
• No. of pages: 190
• Subjects: Humanities, art, music > Psychology > Basic principles; Non-fiction book > Psychology, esoterics, spirituality, anthroposophy > Psychology: general, reference works; Social sciences, law, business > Business > Miscellaneous; Market research, BUSINESS & ECONOMICS / Marketing / Research, MATHEMATICS / Probability & Statistics / General, PSYCHOLOGY / Research & Methodology, BUSINESS & ECONOMICS / Econometrics, Economic statistics, E-commerce: business aspects, Sales & marketing, Psychological methodology, Probability & statistics, Econometrics, Probability and statistics, BUSINESS & ECONOMICS / E-Commerce / Digital Marketing, Econometrics and economic statistics, Online marketing / Social media marketing