Fr. 66.00

Retailing and the Language of Goods, 1550-1820

English · Paperback / Softback

Shipping usually within 3 to 5 weeks

Description

Read more










This book explores the meanings assigned to goods sold retail from 1550 to 1820 and how their labels were understood. The first half of the book focuses on mercantile language more broadly; how it was used in trade and how lexicographers approached new vocabularies. In the second half, the author turns to the goods themselves, and their relationshi

List of contents










Introduction; Part I The Language of Trade and Consumption; Chapter 1 The Relationship between Labels and their Objects; Chapter 2 Early Dictionaries and the Language of Trade and Industry; Chapter 3 The Approach to Trade and Industry in Early-modern Encyclopaedias; Chapter 4 Translating New Commodities; Chapter 101 Interlude Two Case Studies; Part II Things beyond Materiality; Chapter 5 Deception and Misconception in the Production of Food and Drink; Chapter 6 Choice and No Choice for the Poor; Chapter 7 Small Luxuries for Ordinary People; Chapter 8 Love and Marriage in the Market; Chapter 102 Conclusion;

About the author

Nancy Cox is an Honorary Research Fellow and Academic Editor of the Dictionary Project at the University of Wolverhampton, UK. Previous books for Ashgate include The Complete Tradesman: A Study of Retailing, 1550-1820 and, with Karin Dannehl, Perceptions of Retailing in Early Modern England.

Summary

This book explores the meanings assigned to goods sold retail from 1550 to 1820 and how their labels were understood. The first half of the book focuses on mercantile language more broadly; how it was used in trade and how lexicographers approached new vocabularies. In the second half, the author turns to the goods themselves, and their relationshi

Customer reviews

No reviews have been written for this item yet. Write the first review and be helpful to other users when they decide on a purchase.

Write a review

Thumbs up or thumbs down? Write your own review.

For messages to CeDe.ch please use the contact form.

The input fields marked * are obligatory

By submitting this form you agree to our data privacy statement.