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Marshall McLuhan was one of the leading media theorists of the twentieth century. This collection of essays explores the many facets of McLuhan's work from a transatlantic perspective, balancing applied case studies with theoretical discussions.
List of contents
Introduction McLuhan's Global Village Today: An Introduction, Carmen Birkle , Angela Krewani , Martin Kuester; Chapter 1 In-Corporating the Global Village, Richard Cavell; Chapter 2 Metaphorical Effects: McLuhan's Media, Jana Mangold; Chapter 3, Andreas Beinsteiner; Chapter 4 Global Immediacy, Sprenger Florian; Chapter 5 The Complementary Aspects of Marshall McLuhan and Postmodernism in the Literary Study of the Internet: Exemplified in the Rhizome Theory of Gilles Deleuze and FÃ(c)lix Guattari, Martin Speer; Chapter 6 Dubjection: A Node (Reflections on Web-Conferencing, McLuhan and Intellectual Property), Mark A. McCutcheon; Chapter 7 Herbert Marshall McLuhan: Before the Mechanical Bride, David Staines; Chapter 8 'Cambridge was a Shock': Comparing Media from a Literary Critic's Point of View, Bernhard J. Dotzler; Chapter 9 Master, Collaborator and Troll: Marshall McLuhan, Wilfred Watson and Brian Fawcett, Kuester Martin; Chapter 10 Taking Action: What Comics Demand of Their Recipients, Anne Hoyer; Chapter 11 Radio Voices: Reflections on McLuhan's Tribal Drum, Kerstin Schmidt; Chapter 12 McLuhan's Paradigms and Schafer's 'Soundscape': Parallels, Influences, Envelopes, Shifts, Sabine Breitsameter; Chapter 13, Paul Tiessen; Chapter 14 The Animated Medium is the Animated Message (?): Reading Animated Moving Pictures with Marshall McLuhan, Philipp Blum; Chapter 15 Marshall McLuhan and the Emergence of American Television Theory, Krewani Angela; Chapter 16 'The Medium in Your Pocket': A McLuhanian Approach to New Media, Raphael Peter;
Summary
Marshall McLuhan was one of the leading media theorists of the twentieth century. This collection of essays explores the many facets of McLuhan’s work from a transatlantic perspective, balancing applied case studies with theoretical discussions.
