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In Health Communication and Mass Media, contributing authors engage and expand upon significant theories informing efforts at mediated health communication; demonstrate the practical utility of these theories; and consider how to balance the ethical and efficacy demands of mediated health communication efforts. The book addresses both traditional m
List of contents
Part 1 Introduction; Chapter 1 Communicating Health through Mass Media, RukhsanaAhmed, Benjamin R.Bates; Chapter 2 Healthcare Reform Information Sources in Relation to Information Quality, Information-Seeking, and Uncertainty, Jennifer L.Bevan, LisaSparks, JuliaErnst, JessicaFrancies, NicoleSantora; Chapter 3 Theory-based Health Campaigns, MichelineFrenette; Part 2 Health Communication and Web Media; Chapter 4 Disease, Representation, and Public Relations, VinitaAgarwal, Margaret U.D’Silva, Greg B.Leichty; Chapter 5 Managing Sexual Health and Related Stigma through Electronic Learning Environments, Candy J.Noltensmeyer, SaraPeters, Rebecca J.Meisenbach, HeatherEastman-Mueller; Chapter 6 Beneficial Part Icipation, GalitNimrod; Part 3 Health Communication and Mobile Media; Chapter 7 Effectively Promoting Healthy Living and Behaviors through Mobile Phones, BreeHoltz, LorraineBuis; Chapter 8 Targeting Young Adult Texters for Public Health Emergency Messages, Hilary N.Karasz, MeredithLi-Vollmer, SharonBogan, WhitneyOffenbecher; Chapter 9 Reaching the Unreachable, Rowena L.Briones, BethSundstrom; Part 4 Health Communication and Communication Systems; Chapter 10 Coming Full Circle in Rural Trauma, Theodore A.Avtgis, E. PhillipsPolack; Chapter 11 From Patient-based Records to Patient-centered Care, NicoleMardis; Chapter 12 The Role of Communication in Health Informatics Integration Success, VictoriaAceti, RocciLuppicini; Part 5 Health Communication and and Media Ethics; Chapter 13 Doing Good, Doing Right, SeowTing Lee; Chapter 14 Eating Disorders and Obesity, HunnaWatson, JulieMccormack; Chapter 15 The Ethics of Disability Representations on Television, Tracy R.Worrell;
About the author
Dr Rukhsana Ahmed is Associate Professor in the Department of Communication at the University of Ottawa. She holds Masters Degrees in International Relations (University of Dhaka); International Development Studies; and Communication Studies, and a PhD in Health Communication (Ohio University). Her research embraces the cross-disciplinary nature of the study of communication with a specific focus on health care. She has published journal articles and book chapters focused on the intersection of health, communication, and culture. Dr Benjamin R. Bates is currently an Associate Professor and Director for Graduate Studies in the School of Communication Studies at Ohio University. Dr Bates earned his PhD at the University of Georgia. He has authored or co-authored more than 50 peer-reviewed publications and made presentations to learned societies at the intersection of health, communication, and media. He is past chair of the health communication interest group of the Eastern Communication Association.
Summary
In Health Communication and Mass Media, contributing authors engage and expand upon significant theories informing efforts at mediated health communication; demonstrate the practical utility of these theories; and consider how to balance the ethical and efficacy demands of mediated health communication efforts. The book addresses both traditional m
