The Global Impact of Olympic Media at London 2012

This book examines the role of media in the 2012 London Summer Olympics. Traversing nations and media formats, contributors offer insights into the manner in which the Olympics is conveyed to the masses and the impact arising from the mass consumption of Olympic media in its plethora of dimensions.
It was published as a special section of

List of contents

1. Megasport in a Mega-City to a Mega-Audience: The Impact of 2012 London Olympic Media 2. Olympics Everywhere: Predictors of Multiplatform Media Uses During the 2012 London Olympics 3. Creating a Competitive Identity: Public Diplomacy in the London Olympics and Media Portrayal 4. Celebrity Athletes, Soft Power and National Identity: Hong Kong Newspaper Coverage of the Olympic Champions of Beijing 2008 and London 2012 5. From Pride to Smugness and the Nationalism Between: Olympic Media Consumption Effects on Nationalism Across the Globe

About the author

Andrew C. Billings is the Ronald Reagan Chair of Broadcasting and Director of the Alabama Program in Sports Communication at the University of Alabama, USA.
Marie C. Hardin is associate director of the John Curley Center for Sports Journalism in the College of Communications at the Pennsylvania State University, USA.

Summary

This book examines the role of media in the 2012 London Summer Olympics. Traversing nations and media formats, contributors offer insights into the manner in which the Olympics is conveyed to the masses and the impact arising from the mass consumption of Olympic media in its plethora of dimensions. It was published as a special section of

Product details

• Assisted by: Andrew C. Billings (Editor), Billings Andrew C. (Editor), Marie Hardin (Editor), Hardin Marie (Editor)
• Publisher: Taylor and Francis
• Languages: English
• Product format: Paperback / Softback
• Released: 14.10.2024
• EAN: 9781032931142
• ISBN: 978-1-032-93114-2
• No. of pages: 98
• Weight: 453 g
• Subjects: Non-fiction book > Politics, society, business > Society; Social sciences, law, business > Media, communication > Media science; London, Greater London, Media Studies, SOCIAL SCIENCE / Media Studies, BUSINESS & ECONOMICS / Industries / Media & Communications, SPORTS & RECREATION / Olympics & Paralympics, Media, Information & Communication Industries, Olympic & Paralympic games, Olympic and Paralympic games, Olympics;London;Sport;Media