Corporate Culture and Globalization - Ideology and Identity in a Global Fashion Retailer

This book offers an ethnographic analysis of how corporate culture has been transformed in the age of globalization and promotes the importance of a national ideology's role in corporate culture studies. It examines the formation, dissemination, and interpretation of corporate ideology at a global Japanese fashion retailer in Hong Kong.

List of contents

List of Illustrations
1. Introduction
2. Formation of Corporate Ideology
3. Reframing Ichi Ideology in Hong Kong
4. Touring the Store’s Space and Sense of Place
5. Ichi Training and Identity Formation
6. Monitoring Ideology Dissemination
7. Promotional Activities and a Collective Presentation of the Self
8. Store Managers and Their Kingdoms
9. Becoming a Real Global Company
Index

About the author

Yi Zhu is a cultural anthropologist based at Lancaster University, UK, specializing in the institutionalization and internalization of culture in the organization, particularly about cultural change and identity negotiation. Her current projects focus on the role of politics in culture change, emotion, and identity work in organization.

Summary

This book offers an ethnographic analysis of how corporate culture has been transformed in the age of globalization and promotes the importance of a national ideology’s role in corporate culture studies. It examines the formation, dissemination, and interpretation of corporate ideology at a global Japanese fashion retailer in Hong Kong.

Product details

• Authors: Yi Zhu, Yi (Lancaster University Zhu
• Publisher: Taylor & Francis Ltd.
• Languages: English
• Product format: Paperback / Softback
• Released: 09.10.2024
• EAN: 9781032304441
• ISBN: 978-1-0-3230444-1
• No. of pages: 176
• Series: Routledge Advances in Management and Business Studies
• Subjects: Social sciences, law, business > Business > General, dictionaries; Globalization, BUSINESS & ECONOMICS / Organizational Behavior, BUSINESS & ECONOMICS / Workplace Culture, BUSINESS & ECONOMICS / International / General, BUSINESS & ECONOMICS / Negotiating, POLITICAL SCIENCE / Globalization, BUSINESS & ECONOMICS / Distribution, International business, Organizational theory & behaviour, Working patterns & practices, Working patterns and practices, Organizational theory and behaviour, Business Negotiation, Retail and wholesale industries, Distributive industries