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This book is a collection of seven interconnected chapters that provides a coherent understanding of Michael Porter's contribution to the field of strategic management. It addresses key changes and challenges in the global business environment.
List of contents
1. Shifting Paradigms in Business Competition 2. Porter's Contribution to Strategic Management 3. Competitive Advantage 4. Analysis of the Environment: Porter's Concept of 5 Competitive Forces Strategic analysis of the environment 5. Corporation Analysis: Porter's Value Chain Concept 6. The Corporation and Environment Interaction: Porter's Concept of Generic Strategies 7. Porter's New View on Competitive Advantage: Green and Competitive
About the author
Jovo Ateljevi¿ is a Professor of Economics and Business Studies in the Department of Economics at the University of Banja Luka, Bosnia and Herzegovina.
Dženan Kulovi¿ is an Associate Professor of Management and Organization in the Department of Economics at the University of Zenica, Bosnia and Herzegovina.
Filip ¿okovi¿ is an Associate Professor of Tourism and Business Studies at Singidunum University, Serbia.
Mirza Bav¿i¿ is a Country Manager and Co-owner of Express Courier Authorised Service Contractor for UPS in Sarajevo, Bosnia and Herzegovina.
Summary
This book is a collection of seven interconnected chapters that provides a coherent understanding of Michael Porter’s contribution to the field of strategic management. It addresses key changes and challenges in the global business environment.
