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This engaging and accessible textbook takes an international approach, gives students an opportunity to gain a comprehensive understanding of the principles of hospitality management whilst being exposed to real-life examples that influence today's hospitality marketplace.
List of contents
1. An Introduction to Hospitality. 2. Lodging. 3. The Structure of the Hotel Industry. 4. Hotel Management. 5. Food and Beverage Management I. 6. Food and Beverage Management II. 7. The Cruise Industry. 8. Attractions, Theme Parks and Casinos. 9. Events, Meetings and Conventions, and Banquets. 10. Customer Service and the Servicescape. 11. Marketing for Hospitality. 12. Sustainability in the Hospitality Sector. 13. Innovation and Entrepreneurship in Hospitality. 14. Careers in Hospitality.
About the author
Simon Hudson is a Professor at the University of South Carolina. He received his MBA from the California State University and his doctoral degree in consumer behavior from the University of Surrey in the UK. Hudson is an internationally recognized tourism and hospitality expert who has written books on tourism marketing, golf tourism, the international ski industry, sports and adventure tourism, and customer service. Prior to moving to South Carolina, he held academic positions at universities in Canada and England, and has worked as a visiting professor in Aruba, Australia, Austria, Fiji, New Zealand, Spain, and Switzerland. Hudson has also taught four times on Semester at Sea, a floating shipboard campus that integrates multiple-country study, interdisciplinary coursework, and hands-on field experiences for meaningful engagement in the global community. Prior to academia, Hudson spent several years working in the tourism industry in Europe.
Summary
This engaging and accessible textbook takes an international approach, gives students an opportunity to gain a comprehensive understanding of the principles of hospitality management whilst being exposed to real-life examples that influence today’s hospitality marketplace.
