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This contemporary book offers current perspectives on routines and rituals to extend an understanding of the scope of these concepts, with a view to challenging conventional wisdom and to offer insight for practitioners. The chapters in this book were originally published as a special issue of
Journal of Marketing Management.
List of contents
Introduction: Rituals and routines: reflecting change, redefining meaning, recasting scope
1. Shining the spotlight on marketplace rituals: a review and research agenda
2. Hen Dos and Don'ts: lifting the veil on tensions in consumer rituals
3. Use it or lose it?: exploring the grey area of dormant possessions and the role of rituals in value dynamics of household objects
4. The influence of ritual efficacy on ritual vitality: temporal plaiting in the vestaval
5. Everyday consumption during COVID-19
About the author
Julie Tinson is Professor of Marketing at the University of Stirling, UK. Her research explores the inter-relationships and sociocultural factors affecting individual and collective youth activity and experiences. The contexts for this work include rituals e.g., high school prom, as well as sport fandom and music.
Pete Nuttall is Associate Professor of Marketing at the University of Bath, UK. His work has examined adolescent expression of self in the context of music consumption, the social environment and its relevance for adolescent choice and use of music. Recently he has explored elective identity and commitment to practice within social groups.
Summary
This contemporary book offers current perspectives on routines and rituals to extend an understanding of the scope of these concepts, with a view to challenging conventional wisdom and to offer insight for practitioners. The chapters in this book were originally published as a special issue of Journal of Marketing Management.
