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Data Analysis: Qualitative, Quantitative, and Mixed Methods Solutions" offers a comprehensive exploration of various data analysis techniques across qualitative, quantitative, and mixed-methods research paradigms. The book delves into the intricacies of designing and implementing robust research methodologies, providing detailed guidance on sampling strategies, data collection, and interpretation. It emphasizes the integration of qualitative insights and quantitative data to yield holistic and better findings, ensuring that researchers can effectively address complex research questions. With practical examples and step-by-step instructions, this resource equips scholars and practitioners with the necessary tools to conduct rigorous and impactful research, bridging the gap between theory and application.
About the author
Dr. Daniel Chile, a strategic communication scholar, teaches Media and Journalism at Benue State University, Makurdi. His primary interests lie in Public Relations, Advertising, Development Communication, and Strategic Communication.
