Fr. 29.50

What to Say When Things Get Tough

English · Paperback / Softback

Shipping usually within 3 to 5 weeks

Description

Read more

Informationen zum Autor Leonard S. Greenberger is a partner at Potomac Communications Group (PCG) in Washington! D.C.! an independently owned public relations firm that specializes in helping clients communicate difficult! complex subjects to laypeople in many industries. Klappentext BREAK THROUGH ANYONE'S ANGER AND WIN THEIR TRUST IN CRISES LARGE AND SMALL Leonard S. Greenberger is a partner at one of today's most successful public relations firms. In What to Say When Things Get Tough ! this seasoned expert offers verbal and nonverbal skills for handling communication crises in any public forum. "This book is one of the best guidebooks on the practice of public relations that I have seen." -- Jim Owen! Executive Director! Member Relations! Edison Electric Institute "If you want to learn why PowerPoint is a very poor way to present! why empathy works wonders! how positive messages! eye contact! and the right facial expressions can add up to make you overwhelmingly effective--or not--then this book is for you." -- Ari Weinzweig! cofounder and founding partner! Zingerman's! and author of Zingerman's Guide to Giving Great Service and Zingerman's Guide to Good Leading "Every business professional should have a copy on the shelf and pull it down whenever a tough situation presents itself." -- Win Porter! President! Waste Policy Center! former Assistant Administrator forSolid Waste and Emergency Response! U.S. Environmental Protection Agency Zusammenfassung Offers verbal and nonverbal skills for handling communication crises in any public forum. Inhaltsverzeichnis Contents Preface ix Acknowledgments xv Introduction xvii 1 The Science Behind the Art 1 2 Laying the Foundation 11 3 The Lost Art of Storytelling 33 4 Real vs. Perceived Risk! or Why We Drive 49 5 The CODE for Trust and Credibility 73 6 Nonverbal Messages and Their Impacton the Code 95 7 The Credibility Gender Gap 123 8 Mastering the Media 137 9 Avoiding and Escaping Traps 163 10 The CAN Response 183 Conclusion 201 Recommended Reading 211 Works Cited 213 Index 217 ...

Product details

Authors Leonard Greenberger, Leonard S. Greenberger
Publisher McGraw Hill Trade
 
Languages English
Product format Paperback / Softback
Released 01.05.2013
 
EAN 9780071806435
ISBN 978-0-07-180643-5
Dimensions 155 mm x 230 mm x 17 mm
Subjects Social sciences, law, business > Business > Management

BUSINESS & ECONOMICS / Business Communication / General, Business communication & presentation, Business communication and presentation

Customer reviews

No reviews have been written for this item yet. Write the first review and be helpful to other users when they decide on a purchase.

Write a review

Thumbs up or thumbs down? Write your own review.

For messages to CeDe.ch please use the contact form.

The input fields marked * are obligatory

By submitting this form you agree to our data privacy statement.