Building Trust: Evaluating Public Relations Approaches in African Fina - DE

This book examines the effectiveness of public relations strategies within African financial institutions with a focus on building trust among stakeholders. through a comprehensive evaluation, various communication tactics and initiatives are assessed to determine their impact on reputation management and relationship-building. the findings aim to offer insights into enhancing trust and credibility in the financial sector within the African context.

About the author

Iornenge Mnena is a communication professional at Bayero University, Kano, Kano ¿Nigeria, Tavershima Caleb Amber is a postgraduate student at Joseph Sarwuan Tarka University, Makurdi, Nigeria and Scholastica Igbashangev is a Sociologist at the Benue State University, Makurdi, Nigeria.

Product details

• Authors: Tavershima Caleb Amber, Scholastica Igbashangev, Iornenge Mnena
• Publisher: LAP Lambert Academic Publishing
• Languages: English
• Product format: Paperback / Softback
• Released: 08.07.2024
• EAN: 9786207811137
• ISBN: 9786207811137
• No. of pages: 92
• Subject: Social sciences, law, business > Media, communication > Miscellaneous