Mobile Marketing

Offers information on the world of mobile marketing with the various facts, statistics, and academic research about the mobile medium and mobile consumer behavior. This title covers: The Basics of Mobile Marketing; Unique Value Propositions; Factors Influencing Mobile Consumer Behavior; and, Mobile Markets of the Future.

Product details

• Authors: Toker Aysegul, Varnali Kaan, Yilmaz Cengiz
• Publisher: McGraw Hill Trade
• Languages: English
• Product format: Hardback
• Released: 21.02.2011
• EAN: 9780071743020
• ISBN: 978-0-07-174302-0
• Dimensions: 147 mm x 220 mm x 17 mm
• Subjects: Social sciences, law, business > Business > Advertising, marketing; BUSINESS & ECONOMICS / E-Commerce / General, BUSINESS & ECONOMICS / Marketing / General, BUSINESS & ECONOMICS / Sales & Selling / General, E-commerce: business aspects, Sales & marketing, Sales and marketing