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Discover the unrivalled charm of the Medina of Fez through immersive and enriching experiences. This book explores the many facets of experiential tourism in this historic city, answering key questions:How can promoting the intangible heritage of culinary arts and crafts through hands-on workshops :- Contribute to the tourist appeal of the Medina of Fez?- Promote intercultural dialogue?How can the craft resources of the Fès Medina enrich cultural tourism?- Do they offer visitors rich, immersive experiences?- What are the concrete manifestations of this interaction between local artisans and travelers during these experiences?What role do tour guides play in tourists' cultural immersion?- How do they contribute to cultural interpretation and heritage reading?- Do they promote intercultural dialogue in the ancient Medina of Fez?
About the author
Doctorate in tourism geography. Travel agent for ten years. Trainer in tourism management. Travel planner and tourism consultant. Vice-president of the Moroccan Heritage and Development Association.
