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Mobile devices outnumber desktop and laptop computers three to one worldwide, yet little information is available for designing and developing mobile applications. Mobile Design and Development fills that void with practical guidelines, standards, techniques, and best practices for building mobile products from start to finish. With this book, you'll learn basic design and development principles for all mobile devices and platforms. You'll also explore the more advanced capabilities of the mobile web, including markup, advanced styling techniques, and mobile Ajax.
If you're a web designer, web developer, information architect, product manager, usability professional, content publisher, or an entrepreneur new to the mobile web, Mobile Design and Development provides you with the knowledge you need to work with this rapidly developing technology. Mobile Design and Development will help you:
Understand how the mobile ecosystem works, how it differs from other mediums, and how to design products for the mobile context Learn the pros and cons of building native applications sold through operators or app stores versus mobile websites or web apps Work with flows, prototypes, usability practices, and screen-size-independent visual designs Use and test cross-platform mobile web standards for older devices, as well as devices that may be available in the future Learn how to justify a mobile product by building it on a budget
List of contents
From the contents:
Chapter 1 A Brief History of Mobile
In the Beginning
The Evolution of Devices
Chapter 2 The Mobile Ecosystem
Operators
Networks
Devices
Platforms
Operating Systems
Application Frameworks
Applications
Services
Chapter 3 Why Mobile?
Size and Scope of the Mobile Market
The Addressable Mobile Market
Mobile As a Medium
The Eighth Mass Medium: What s Next?
Ubiquity Starts with the Mobile Web
Chapter 4 Designing for Context
Thinking in Context
Taking the Next Steps
Chapter 5 Developing a Mobile Strategy
New Rules
Summary
Chapter 6 Types of Mobile Applications Mobile Application Medium Types
Chapter 7 Mobile Information Architecture
What Is Information Architecture?
Mobile Information Architecture
The Design Myth
Chapter 8 Mobile Design
Interpreting Design
The Mobile Design Tent-Pole
Designing for the Best Possible Experience
The Elements of Mobile Design
Mobile Design Tools
Designing for the Right Device
Designing for Different Screen Sizes
Chapter 9 Mobile Web Apps Versus Native
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