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The book explores the transformative impact of digitisation on traditional newspaper production, business models, and audience engagement. It discusses innovative tools like AI, VR, and AR that enhance storytelling and operations. Despite challenges such as revenue declines and misinformation, it highlights opportunities for wider audience reach and multimedia storytelling. Emphasizing the human side, the book features stories of journalists adapting to new technologies and addresses issues of access and equity. It advocates for sustainable revenue models and community engagement. Looking forward, the book envisions a future dominated by digital platforms, emphasizing mobile-first approaches and data-driven journalism. It concludes with a call for collaboration, innovative strategies, supportive policies, and quality journalism to ensure digitisation benefits all stakeholders. This comprehensive analysis is essential for scholars, media practitioners, and policymakers alike.
About the author
Bartholomew Terfa Dansoho earned a BSc degree with 2.1, and a MSc degree both in Mass Communication. He is currently a PhD candidate. Cyprian Terhemba Gbasha holds a BSc in Mass Communication from Benue State University, Makurdi-Nigeria. He is currently studying for his Master of Science in Mass Communication at Bayero University, Kano.
