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Good health is the desire of virtually all sensible human beings. This work, therefore, examined health communication and pointed how it is critical in enhancing the well being of an individual if well harnessed. The discourse identified strategies for developing health promotion progrmmes to include identifying the behaviour you want to change, stressing a team approach, developing and communicating your message among others. The nexus of social marketing with health promotion is located in its ability to improve health through behaviour change. The work realised that barriers of effective health promotion and campaign are low health literacy and poor research. It found out that communication is an essential and integral skill for establishing a doctor-patient relationship and for effective functioning among healthcare professionals. It is asserted that communicating with people with disabilities with disabilities is not uncommon. It looked at communication in support groups as often formed so that members can receive support. The relevant theoretical constructs of behavioural and social science theories are highlighted.
About the author
Bartholomew Terfa Dansoho earned a BSc degree with 2.1, and a MSc degree both in Mass Communication. He is currently a PhD candidate. Cyprian Terhemba Gbasha holds a BSc in Mass Communication from Benue State University, Makurdi-Nigeria. He is currently studying for his Master of Science in Mass Communication at Bayero University, Kano.
